Hello everyone, I am back. Yes, it has been a while since my last piece concerning fun-size candy. I thought that I should hang up my boots after article and call it good. But I promised that if there was ever any injustice when it came to the candy market, I would be there. And, after many requests for me to come and take Big Candy on again, I’m back and ready to cause a storm. Big Candy’s worse enemy is here to expose its atrocities on the modern-day consumer.
As I stated in my earlier piece, I went after the illusion of fun-sized candy being “fun,” when in reality, it was not even close to being fun after all. Well, after a few google searches here and there, I’ve come upon another major controversy: shrinkflation.
Yes, one of the most egregious black eyes of Big Candy. I’m here to uncover their shenanigans and bring light to the obvious fact that shrinkflation is robbing the modern-day consumer.
An article from the Guardian back in 2017 backed up my worst fears. Candies like Toblerone, Maltesers, and M&Ms, have shrunk in size. Toblerone itself has decreased its chocolate by 10%. These companies have the audacity to first describe small candy packages as “fun,” and now they are slowly making the size of my candy bars smaller. As frustrating as that is, it would be OK to me, the candy watchdog, if the prices went the same way.
But no, in fact, it is quite the opposite. As the size plummets, the prices rise. To call that a violation of consumer trust would be an understatement. This is a huge disservice to the modern citizen, one who deserves that extra 10% of chocolate at a reasonable price. But no, our world’s going to heck in a handbasket and Big Candy is following it.
Now surely there has to be a reason for this increase and price and drop of size? Surely there has to be a problem with rising costs. Maybe production costs are too much. Surely, Big Candy hasn’t become avaricious in its attempt to nickel and dime their consumer to their last wit? Sadly, this is the case.
The guardian reports that the price of sugar has been falling. If that’s the case, then only one conclusion can be made from all of this: greed reigns supreme. So how do we fight this? How do we combat this offense upon humankind, which rattles us at the very core?
We get the celebrities on our side, that’s how. The whole reason this issue was brought up to me in the first place because I was searching through old videos of Conan O’Brien. On the show, B.J. Novak, or Ryan from the office as we remember him, brought Cadbury eggs on the show. One was current (2007), the other was from a couple years ago. And the difference in size was staggering and outright shameful. But his display of the two eggs alerted the modern consumer to the tragedy that is befalling our dear sweets.
So my advice for you, dear reader, is to go out there and tweet at Leonardo Di Caprio or Kate Winslet, (or anyone else who wasn’t from “Titanic”), and turn their attention towards this great wrong. Maybe then, we can change public opinion.
